The Digital Roadmap is both a strategic document and a canvas that helps to visualise the future. It is a distillation of a company’s vision, objectives and strategy.
Effective digital planning requires a entirely different kind of thinking compared with traditional marketing channels. Building that foundation of thought requires a dedicated planning process.It’s essential to consider all of the vehicles when evaluating alternatives and developing optimized plan.
The Digital Roadmap distillation of a company’s vision, objectives and strategy in relation to how it wants to operate in the digital and online space. The primary objective is to build a digitally focused business platform to coordinate the planning and delivery of digital touch points.