Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
When you have a great product or service you want to scream from the rooftops, letting new and existing customers alike know just what you’re offering.
Likewise, you want to build relationships with your customers, engaging with them so you’re always fresh in their mind.