Hybrid

Aligning our design strategy with your business strategy

Your business is unique and needs a unique presence on the web. We at city web studio endeavour to design websites for your business, which will provide it’s user with rich internet experience and we do it by closely aligning our design strategy to your business strategy.

Like a building, a Web site is more than its appearance. Beneath a striking facade, its architecture must be well designed and the engineering efficient. The best sites work well for both their users and the organizations they promote.

We make sure the sites we create are remarkable in all ways by assuring that the:

• message it communicates is appropriate, clear and concise
• interface design is compelling & user friendly
• engineering is efficient and adaptable

We understand through our experience that your website needs to communicate your key message and engage your customer, building loyalty and encouraging revisits. With our ongoing experience in web designing we have formalised our own way of working which acts as a natural process model for all our site development work. We use the four phase workflow model illustrated below, we develop websites which focus on what you need to achieve online, and what your customers need to achieve. By speaking to current users or those who meet the profiles of potential users, we build a picture of what the website should contain and which content is most important. The site is then designed from the perspective of user and business goals rather than standard features.

Workflow process

The process involves 4 basic steps:

1. Define
2. Develop
3. Control
4. Manage

Throughout the process we keep the usability and purpose of the website in mind along with take care of your search engine optimisation needs.

We start our process by learning about your needs. We have to know the goals you are trying to accomplish so we can develop an effective custom solution for you. You can think of us as your personal Internet business consultant.

If your project involves website development, we ask you (and help you to answer) questions like these:

• What are your project goals?
• What is your target market?
• What are the benefits of your products or services?
• How do you differ from your competition?
• What emotional appeal will help you persuade your audience?
• What would your customers be doing when they arrive on your site?
• How can new customers trust you?

We give you recommendations regarding your future site's content, structure, functionality, usability and search engine optimization. If you need help with purchasing a domain name, finding a qualified hosting company or appropriate ecommerce setup, we assist you with pleasure. We help you to make a good first impression on your visitors, make them feel comfortable, and provide them with user-friendly experience at your website. You want your new visitors to become your loyal customers. If you give them what they want, they will be back, just like you go repeatedly to your favourite restaurant.

Define:

A website is much more than just a place to visit online. A company website is a marketing tool, a location to advertise, a powerful way to persuade visitors interested in your products or services to make contact and ultimately choose your company among the thousands of competitors vying for their business.

In the define phase we endeavour to capture the basic essence of your purpose and define objectives the web project will meet, the functionality it will have, the usability it will deliver & web experience it will provide to your visitors. Based on understanding develop in the “clients objective assessment” in this phase we define on content strategy (What it will communicate, to whom, and how?), site strategy (Wire frame, navigational needs) for your website, and based on that we decide on suitable technology strategy (Hosting on windows/ linux,programming required in ASP, PHP etc).

Develop:

Once we have clear idea on objectives we need to achieve and framework on what it to be built we switch to development phase, In this phase we design the interface, write programs and work on content production with you side by side.

We consult with you throughout the process, sharing current web trends and what we have learned from our own experience on the web and from our clients' experiences. We want to be part of your success story and we would love to work with people you refer to us.

Control:

Once we have prototype ready, we launch it on our server to check it’s functionality and perform various checks (Cross browser compatibility, coding bugs removal etc).

Once the site design is nearing completion, the interface is built and tested for usability and browser compatibility. The use of XHTML, XML and CSS allows maximum compatibility across devices and also ensures accessibility for those using screen readers by separating presentation from content. All our sites are then validated to web standards

Manage:

After we are satisfied with Quality checks on the website we deliver it to you. Now you have two options if you want to manage the site by yourself we will handover the site to you or else you may choose us to maintain and update your website for a very reasonable cost, if you want to concentrate on business and don’t wish to worry about the IT issues.