If you want to stay ahead of the curve in paid search, you need to know what the latest trends are. Here are four of the most important trends that you need to be aware of.
1. Dynamic Ads are on the Rise
Dynamic ads are becoming more and more popular, especially with ecommerce companies. These types of ads allow you to show relevant ads to searchers based on their previous interactions with your website. For example, if someone has visited your website but didn’t make a purchase, you can show them a dynamic ad that offers a discount on their next purchase. This is a great way to increase conversions and ROI.
2. Audience Targeting is Getting More granular
In the past, audience targeting was mostly focused on broad demographics like age, gender, and location. However, thanks to advances in technology, we now have much more detailed data about users that we can use for targeting. For example, we can now target people based on their interests, online behavior, and even life stage. This allows us to create much more targeted campaigns that are more likely to convert.
3. Automation is Becoming More commonplace
As machine learning and artificial intelligence get better and better, we’re seeing more and more automation in paid search. For example, Google Ads now has a feature called “smart bidding” where it will automatically adjust your bid prices based on real-time auction data. This helps you save time and money by letting the algorithm do the work for you.
4. Visual Search is Gaining Traction
With the rise of visual social media platforms like Instagram and Pinterest, it’s no surprise that visual search is becoming more popular. People are now used to searching for products by looking at pictures instead of text keywords. Google has already started integrating visual search into its image search results and we expect other search engines will follow suit soon
To stay ahead of the curve in paid search, you need to be aware of these latest trends so that you can adapt your campaigns accordingly. By keeping up with the latest trends, you’ll be able to keep your campaigns fresh and improve your ROI.